Asaf Wolff

Mr. Asaf Wolff is the Senior Vice President for Enrollment at UoPeople, where he drives the university’s mission of expanding access to education worldwide. Mr. Wolff spearheads student recruitment strategies and oversees marketing initiatives that connect UoPeople’s innovative offerings with learners across the globe. Under his leadership, the university has achieved more than 500% growth over the past 5 years, while improving retention rates to 90%, reflecting the strong quality and value of the University offers.

In his role, Mr. Wolff leads the Enrollment Marketing and Student Experience teams, ensuring a seamless experience for prospective and current students. He also oversees transformative partnerships with global brands such as Microsoft, Hewlett-Packard, Google, IBM, and others, furthering UoPeople’s impact and reach.

Before joining UoPeople, Mr. Wolff honed his expertise during an eight-year tenure as a Senior Manager at a mid-sized company, where he was instrumental in reshaping the organization’s strategic direction. Reporting directly to the CEO, he led the company’s rebranding efforts and chaired its steering team. His leadership drove significant milestones, including operational unification, a strategic merger, and a successful acquisition by an American firm.

A versatile strategist, Mr. Wolff excels in crafting actionable plans, fostering organizational transformation, and building sustainable pathways for growth. His ability to connect vision with execution has consistently delivered measurable results and earned various industry accolades including the Adobe Experience Maker Changemaker Award in 2022, a UPCEA Silver Award for “The Marketing Revolution of the Education Revolution” in 2024, and the UPCEA Dorothy Durkin Award for Strategic Innovation in Marketing and/or Enrollment Management in 2025.

Mr. Wolff holds an MBA from Tel Aviv University and a law degree from the Hebrew University of Jerusalem.