Best Online Marketing Degrees To Propel Your Career

Earning an online marketing degree can open up many doors for a successful and exciting career. The field is interesting and diverse as it overlaps with other fields and topics that you would gain from other degrees, such as a sociology or anthropology degree.

Let’s take a look at the basics of a marketing degree, the benefits of earning a degree online, and finally, some great online programs to pique your interest and jumpstart your career.

What is a Marketing Degree?

Marketing is a unique mixture of advertising, business management, research, and strategy.

A marketing degree covers a wide range of roles and skills. The degree covers topics such as advertising, marketing campaigning, researching and strategizing consumer trends, and crafting a reputation for products and companies. Another important piece of a marketing degree covers business management, psychology, sociology, publicity, and ethics.

What Can You Do With a Marketing Degree?

With a marketing degree, various exciting jobs are available to you.

You can work as:

• An advertising manager
• Promotion manager
• Marketing manager
• Brand marketing manager
• Marketing research analyst
• Public relations manager
• Business intelligence analyst
• Fundraising manager
• Sales and marketing director
• Event marketer
• Or digital marketing specialist

These are just some examples of positions that a marketing degree can prepare you for in the competitive job market.

Each of these positions work together with companies to create, strategize, and maintain their brands, products, and advertisement. Whether you’re working in a managerial position or as a research analyst, your contribution will help companies maintain their products and services in the fast-moving public sphere

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How Much Can You Make With a Marketing Degree?

There are many well-paid positions in the field of marketing.

As an example, a market research analyst with a bachelor’s degree makes a median salary of $63,790, according to the Bureau of Labor Statistics. The job market for a market research analyst is predicted to grow by 20% between 2018 and 2028.

Another example of a well-paying position in the marketing field is a marketing manager, with a median salary of $136,850.

Source: pexels.com

What Kind of Marketing Degree Should You Get?

When most people envision getting a degree, they think of college campuses, sorority and fraternity houses, and hours in large lecture halls.

But the truth is, there are many degree options, including online degrees. Students who earn a degree online receive the same degree without the additional costs of dorms and transportation.

The benefits of online degrees include affordability and flexible hours and location. Let’s take a look at some online options for marketing degrees.

13 Best (and Affordable) Online Marketing Degrees

Fort Hays State University

• Tuition cost: $3,789

Fort Hays State University is a large public institution that offers many programs online. They offer a bachelor’s of business administration in marketing in which students can choose from three concentrations: business and sales development, digital marketing, or general marketing.

Oklahoma State University

• Tuition cost: $4,943

Oklahoma State University offers an online bachelor’s degree in science and business administration with a focus in marketing. In addition, the program offers a career service to prepare students for the marketing job market.

University of Alabama at Birmingham

• Tuition cost: $8,040

The University of Alabama at Birmington offers an online bachelor’s in science and marketing degree for students who prefer distance learning. The program includes an emphasis on technology and social media in order to prepare students for the marketing world.

The University of Texas of The Permian Basin

• Tuition: $9,109

The University of Texas of The Permian Basin is located in Odessa, Texas. It is a state university and ranks in the top 35 regional public universities in the west, according to the U.S. News rankings. Their online bachelor’s program in business administration in marketing is geared toward practical job application.

Western Governors University

• Tuition cost: $9,115

Western Governors University is a private online university with the goal of making education more affordable for adult students. The curriculum is focused on business and digital/social media marketing.

Minot State University

• Tuition cost: $9,987

Minot State University is a public university with an expansive online program. Their online business programs are ranked among the top 100 national schools in the U.S. News rankings.

Clayton State University

• Tuition cost: $10,330

Clayton State University offers their students small classes and individualized education. Their online business programs focus on balancing theoretical information with practical experience.

Eastern New Mexico University

• Tuition cost: $10,481

Eastern New Mexico University offers a bachelor’s in business administration with a focus in marketing. The course is offered on campus and online, and includes internship opportunities.

Colorado State University Global

• Tuition cost: $10,500

The Colorado State University Global is the online campus for the public Colorado State University system. They offer a Bachelor of Science in Marketing degree online, and their programs are highly ranked in the U.S. News rankings.

Northwestern State University of Louisiana

• Tuition cost: $11,567

Northwestern State University of Louisiana has an extensive online program. Their AACSB-accredited School of Business offers an online Bachelor of Science in Business Administration with a Concentration in Marketing.

West Texas A&M University

• Tuition cost: $12,022

West Texas A&M UNiversity is ranked in the top 100 regional schools in the West according to U.S. News, and their online bachelor’s programs ranked #6 in their national rankings.

Georgia Southwestern State University

• Tuition cost: $12,453

Georgia Southwestern is the state university in Georgia’s university system. They offer many bachelor’s and master’s degrees, both on campus and online, including an AACSB-accredited business program.

Peru State College

• Tuition cost: $12,557

Peru State College is a small and public liberal arts college located in Southeast Nebraska. They offer a mix of traditional classroom education with original online programs. Amongst their many undergraduate and graduate programs, Peru State College also offers online degrees in business and marketing.

Getting a Degree Online

Online degrees are highly beneficial for their affordability and the flexibility that they offer to degree-seeking students. While earning a degree online, students can live in affordable areas (farther away from college towns and cities), raise a family, have a job, or pursue other interests and goals.

University of the People (UoPeople) is a completely online university that offers bachelor’s, associate, and master’s degrees in business administration, as well as degrees in computer science, education, and health science. The university also offers a highly beneficial certificate program in marketing that can give a boost to one’s career.  Unlike other universities who offer some online programs, University of the People was established completely online from the start, so we have practice and experience offering quality education on innovative online platforms.

Best of all, we pride ourselves on being a tuition-free university, making our degrees affordable for everyone.

The Bottom Line

An online marketing degree can prepare you for a wide range of exciting and profitable jobs. Earning an online marketing degree is a great and affordable way to prepare for a successful career in marketing, and there are many online programs to gain a quality education in marketing.

At University of the People, we are experienced in offering degrees completely online with the dedication to providing affordable and quality education to students worldwide.